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Just for Travel Agents Newsletter

A Message from the Apple Vacations Sales Dept.


Dear Travel Partner,

Despite a challenging environment, Apple Vacations continues to show improvement in our overall performance for 2009. As we look forward to spring and summer, we see that consumers are still willing to travel, but they are demanding a great value and are booking much closer to departure. This is supported by YPartnership’s co-sponsored February 2009 Travel Horizons survey. The results revealed that most consumers do NOT plan to give up their vacations, but do plan to “trade down” for shorter stays and less expensive trips. The good news for travel agents and tour operators is that more travelers are now looking to purchase package vacations to save money. With the lowest rates we’ve been able to offer in many years, we are confident that many of your clients will find our package pricing simply too good of a value to pass up.

As a result of the negative publicity in Mexico border towns, we have witnessed a shift in increased bookings to the Caribbean and Dominican Republic. It is important to note, Apple Vacations has sent tens of thousands of travelers to the major Mexico resort areas over the past few months without incident. Our Vacation Satisfaction Survey results, along with daily reports from Amstar, confirm that our clients are enjoying a very positive vacation experience in Mexico, with 2009 scores actually exceeding previous levels. Please be sure to convey this message to your clients, and continue to sell the resort destinations of Mexico with confidence. To see what travelers are saying about their recent visits to Mexico, Click Here.

As our “Ask an Agent” consumer marketing campaign unfolds in the next few weeks, we’ll be focusing our marketing efforts on educating the consumer on the value of consulting with a travel professional. As always, Apple Vacations is committed to your success!


 
 
Kids from $199.99

New! Family of Five Finder

Apple Vacations' Agent Academy – Family Travel

Travel Weekly's Family Travel Virtual Tradeshow



New "Ask an Agent" Marketing Campaign

Northeast Spring Seminars

The Real Deal about Square Deals

Coming Soon - 6 Apple Luxe Square Deals

Print on Demand

USA3000 Airlines Preferred Perks

SummerSuns have arrived!

Follow us on Facebook and Twitter

No Caps on Travel Agent Service Fees

LAX-CUN; Off and Flying


Grand Sirenis Riviera Maya

Barcelo Bavaro Palace

The Fairmont Orchid,
Big Island


Spring Escape Packages from Secrets and Dreams Resorts & Spas

Extraordinary Rewards from Zoëtry Paraiso de la Bonita Riviera Maya

Barceló Perks!

$200 Bahamas Rebate

Earn Airseats to Hawaii!

40th Anniversary Promo

National

Regional





In Other News...
Kids from $199.99, from Cincinnati as low as $109.99

Apple Vacations makes family vacations more affordable than ever. Kid's 12 and under fly, stay, play and eat from as low as $199.99 from charter departure cities nationwide. Click Here for Details.

Travel from Cincinnati, and save even more - kids fly, stay, play and eat from only $109.99 at a variety of all-inclusive resorts! Click Here for Details.

New! Family of Five Finder

With this new easy interactive application, simply select a destination and enter the number of persons, and we'll show you the perfect-fit hotels.

Click Here for details.

Apple Vacations' Agent Academy – Family Vacations

In our latest course, you'll learn why family vacations are the fastest growing segment of the travel industry, and we'll give you some tips on how you can capture a bigger piece of the market, even in competitive economic times. We’ll help you help families choose the right resort, by pin-pointing hotels that offer family of five-friendly rooms, kids stay, play, and eat free, single parent with children promotions and supervised kids programs. This course is available whenever you are. Click Here to Learn More.

Travel Weekly Virtual Tradeshow Winner

Congratulations to Sheri Brown of Travel Leaders in Plano Texas. Sherri visited Apple's booth on Travel Weekly's Family Travel and Summer Deals Virtual Tradeshow last week.

Sherri is the proud winner of a 7 night Apple Vacation for two to the all-inclusive Dreams Tulum Resort & Spa in Riviera Maya, including roundtrip airfare on Sun Country Airlines, and transfers.

In Other News...
New "Ask an Agent" Marketing Campaign

With so many dot.com travel giants and an increasingly web-savvy consumer, it’s more important than ever that potential travelers understand the value of professional travel agents. As our “Ask an Agent” campaign unfolds in May, many of our marketing efforts will focus on just that- the value and wisdom of professional travel agents. Join us in helping to direct more business to your agency.

Log on to the Apple Cafe for details on our "Ask An Agent" campaign and check out our cover wrap on the April 27th issue of Travel Weekly.

Northeast Spring Seminars

Northeast Travel Agents - Sign up on line now for Apple Vacations’ Seminars taking place throughout major cities in the Northeast this May!

To sign up, log on to www.applevacations.com/seminars.

The Real Deal about Square Deals

With travelers looking for the best value vacations, Apple's Square Deal packages are becoming increasingly popular. It is important, however, that clients understand what Square Deals are, and that a Square Deal isn't for everyone.

Click Here for suggestions on selling Square Deals to your clients.

New! 6 Apple Luxe Square Deal - It doesn't get better than this! Even your most upscale and discerning clients want a great value, and that's what they'll get when they choose a 6 Apple Luxe Square Deal. They'll be accommodated in a minimum of a Preferred Club or Oceanfront Suite category at one of our most luxurious and elite 6 Apple resort hotels, offering unique amenities, personalized services and the finest cuisine. Sample 6 Apple Luxe Square Deals feature Zoetry Paraiso de la Bonita, Secrets Maroma Beach Riviera Cancun, Royal Hideaway and many more of Apple's finest.

Customize our flyers and email to your database through Print on Demand!

Take advantage of free downloads of our weekly specials flyers. Simply add your agency contact information and forward to your clients via email.

Plus you can easily design and customize Apple Vacations’ marketing materials like postcards, signs and banners for your agency-- even hats, t-shirts and towels for giveaways - all personalized with our logo and yours! To get started with Print On Demand, click on “Helping you Sell” on the Apple Vacations Café for travel agents, or Click Here!

USA3000 Airlines Preferred Perks

With Preferred Perks from USA3000 Airlines, your customers are the first to check in, the first to board, and they’re seated in the first ten rows of the plane. Better yet, their luggage is the first of come off the aircraft! Plus, if TSA has their first class and preferred security line open, your clients may use this line. Look for Preferred Perks in the supplement section of the booking process, available on all USA3000 Airlines international flights for only $39 round-trip. It’s like First Class… without the First Class Price tag.

Earn extra commission by selling Preferred Perks, non-stop and private transfers and our most popular optional excursions. All great options for your clients, and all commissionable to you!

SummerSuns have arrived!

You should have recently received a supply of our new SummerSun 2009 Mexico and Caribbean catalogs. To order more, go to the Apple Vacations Café for travel agents and click on “Helping you Sell”, then “Order Brochures”.

Follow us on Facebook and Twitter

Are you following Apple Vacations in the world of social media? Make sure you become a "Fan" of Apple Vacations on Facebook so that you can receive our daily status updates and see lots of fun photo's. Be the first to receive insider information and great deals! You can now also follow Apple Vacations on twitter. Our page is located at www.twitter.com/applevacations.
Apple Vacations posts several tweets a day including special deals, events and destination information.

No Caps on Travel Agent Service Fees

Apple Vacations no longer caps the service fee charged to your clients! We make it easy for you by allowing you to add the fee ($1-$999) directly to your client’s invoice when booking on AppleOnline, or advise our reservations agent at the time of booking.

We're Off and Flying!



Yes…Apple Vacations’ Spring/Summer, Los Angeles to Cancun charter series has, quite literally, taken off! Our first flight departed, bright and early, Saturday morning, April 4th. We want to thank all of you who have supported the charter series and helped us get this special program off the ground.

We are committed to our West Coast customers and travel partners, and dedicated to bringing additional product, value and availability to the market. We encourage you to take a close look at our pricing and special deals as space is filling up fast for summer departures.

Remember you earn Full Commission on these charter air/hotel packages! Plus, earn Double Group Comps and 2500 Bonus Royalties Points with every valid price match!

Spell C-A-N-C-U-N and earn $200 Bonus Cash with just six bookings!
 

Log on to www.applevacations.com/westcoastcash for details.
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Featured Hotels
Mexico
Zoëtry Wellness & Spa Resorts
Grand Sirenis Riviera Maya

The sleek new Grand Sirenis Riviera Maya overlooks the natural beauty of a hidden cove on Akumal Beach. Discover hidden Mayan Ruins, people-watch at the swim up bar, or just drift along in the lazy river pool. This modern metropolitain style resort offers one of the best locations and friendliest service in the Mayan Riviera.

You always automatically earn 1000 Bonus Royalties Points per booking!

Caribbean
Barcelo Bavaro Palace
Barcelo Bavaro Palace Punta Cana

Totally renovated, Deluxe Junior Suites!

There is absolutely no doubt why Bávaro is considered to be one of the top ten beaches in the world. It is spectacular and was the first location for the rise of tourism to Punta Cana. The hotel is situated on three kilometers of fine white-sand in a plantation of coconut palms, An offshore coral reef forms a natural barrier thus creating a swimming pool of turquoise-blue water. A truly breathtaking setting!

You always automatically earn 1000 Bonus Royalties Points per booking!

Hawaii
Fairmont Orchid, Big Island
The Fairmont Orchid, Big Island

This beautiful oceanfront resort on the Kohala Coast sits upon a sparkling, white sand beach. Spend fun-filled days playing tennis and golf or relax by the pool enjoying the tropical warmth.

Great Value Bed & Breakfast. For details, Click Here.

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Incentives, Promos & More
Spring Escape Packages from Secrets and Dreams Resorts & Spas

Book by April 30 for travel through December 23! Your clients wiil receive $200 in resort coupons, plus they'll save up to 45% (savings vary by hotel and room category).

With every new minimum three-night reservation guests will receive $200 in resort coupons in increments in $10 each.
  • Spa treatments - up to four coupons equaling $40 USD, can be combined and applied per spa treatment.
  • Romantic dining - up to six coupons equaling $60 USD can be combined and applied toward a romantic dining experience.
  • Wine purchases - coupons cannot be combined. One $10 USD coupon can be applied toward one bottle of wine.
  • Room Upgrades-Resort coupons can be applied to the cost of a room upgrade(maximum of 50% of the total value of the upgrade)

Upgrade to a Preferred Club experience and receive exceptional services and world-class amenities that include: a Private lounge, Impressive Ocean Views, Private Preferred Lounge, Preferred Status and Amenities, Private pool area, Concierge service, Daily continental breakfast served in lounge, hot and cold afternoon hors d’oeurves, complimentary in-suite wireless internet access, exquisite desserts and fine liquors in the lounge, daily complimentary newspaper, upgraded mini bar service, and upgraded bath amenities.

Log on to Apple Online or Click Here for pricing from select charter departure cities.

Terms & Conditions - Resort Coupons must be redeemed at the time of reservation or service,do not hold any cash or commercial value, are not refundable and non-transferable. Not applicable for tips, taxes, private functions and/or special events such as Christmas and New Years Gala dinners. Resort Coupons are not accumulative and cannot be combined with any other promotion or special offer; valid during the original stay and cannot be deducted upon check out. Restrictions may apply/entire offer based on availability. Not combinable with any other promotion or special offer. Not applicable to group bookings. Valid for agents from United States and Canada only.

Extraordinary Rewards Enhanced: Zoëtry Paraiso de la Bonita Riviera Maya

Complete a Zoëtry online webinar and agents receive an exclusive rate of $99 per night plus $200 in resort coupons! Visit amragents.com for details.

Reserve now through April 30th and each guest will receive the ultimate Extraordinary Rewards experience:

An incredible first time offer of up to 40% savings PLUS a bonus of $200 in resort coupons valid toward:

  • Zoëtry Wellness, Lovers, Cultural, Gourmet and Golf Experiences
  • A private sunset cruise on La Bonita
  • Treatments at the Thalasso Center & Spa
  • Private dining in our 5,000 bottle wine cellar

Terms & Conditions - Guests will receive up to 40% savings on their stay. Savings are reflected in the land only and package price. With a minimum three night stay, guests will receive a $200 USD resort credit per room, per stay. This resort credit can only be used towards the following: any of the Zoëtry Experiences (Wellness, Lovers, Cultural, Gourmet and Golf), private catamaran cruises, treatments at the Thalasso Center & Spa (not spa product purchases), romantic private dining and specialty wine purchases. Resort coupons are issued in increments of $50 USD and can not be combined. Resort coupons are non-transferable, non-refundable, and hold no cash value. Restrictions may apply and this entire offer is based on availability. Not combinable with any other promotion or special offer. Not applicable to group bookings. Valid for guests from United States and Canada only.

Get Rewarded with Barcelo Perks on Every Barceló Booking!

As a valued travel partner, Barceló Hotels & Resorts will reward you with Barceló Perks on every booking, redeemable for free room nights at any Barceló property.
Receive 15 perks for each Barceló premium hotel night booked, and 10 perks for each Barceló hotel night booked.
Start earning free night stays for as little as 300 perks!

Plus, you’ll earn Royalties points from Apple Vacations, which can be redeemed for free charter air seats to combine with the free room nights you earn from Barceló.  To start earning now, register at barcelopartnerclub.com.

Remember, kids stay, play and eat free at Barceló La Jolla de Mismaloya in Puerto Vallarta all summer long!

$200 Bahamas Rebate/Credit

Book an air/hotel package of 3 nights or more by 5/11/09 for travel through 12/15/09 and receive a $200 Rebate when booking with participating hotels. Click Here or go to applevacations.com/nassau and follow the instructions to claim your rebate directly from Nassau/Paradise Island Tourism (one rebate per booking). Grand Bahama Island is also offering a $200 credit per room for new bookings made by May 11 with travel completed by 12/15/09. Simply ask our reservations specialist to apply the credit to your booking. If booking on-line, please contact our reservations department to apply the credit.

Earn Free Airseats to Hawaii!

With just 5 bookings to Hawaii, you’ll earn a free ticket, and a companion ticket on your 7th booking! Hurry book by April 30! For scoreboard and details, Click Here.

Let our specially trained Hawaii experts help you provide quotes and close the sale. Simply email hawaiireservations@applevac.com. We’ll promptly respond to your request, so you can spend your valuable time selling more Apple Vacations!

Apple Vacations 40th Anniversary Agent Incentive

Congratulations to the agencies who have qualified so far to win our Grand Prize of 40 free room nights at Dreams Puerto Aventuras and 10 charter airseats:
  • Dream Vacations in Springfield, MO,
  • Baltimore Travel Center in Baltimore, MD,
  • Four Seasons Travel in Littleton, CO,
  • Encompass The World Travel in Parma, OH,
  • Travel Plus in Studio City, CA.

Bookings made through 4/27/2009 qualify. One more agency will have a change to be the Grand Prize Winner to be announced 4/30/2009!

Click Here for details.

National Incentives & Deals

Free Kids - Mexico
Free Kids - Caribbean
Simply Sirenis Royalties Bonus
Marriot Hawaii Sand Dollars
Palace Perks
Price Match - Fact or Fiction
Pueblo Bonito-Earn Cash Bonuses and chance to win a Mercedes or Free Stays for Ten!
Royal Hideaway-Double Royalties Points and Cash Bonuses
Sol Melia Cash Incentives
The Real Deal on Square Deals
They Cruise, You Lose!

Regional Incentives & Deals
Chicago, Denver, Dallas/Ft. Worth, St. Louis - Price Match Incentive
Chicago - Holy Cow! Chicago Cubs Come-along at Dreams La Romana
Chicago- Vallarta- Winter 2010 on sale now!

Cincinnati - Kids from $109.99
Cincinnati - Cancun Price Match
Cincinnati - Cancun Royalties Bonus
Dallas/Fort Worth-Barcelo Free Kids
Detroit- Vallarta- Winter 2010 on sale now!
Los Angeles - Barcelo Free Kids
Midwest, Rocky Mountain and LAX 2010 Charter Group Incentives
Northeast - $99 Sale
Northeast - Dreams Escape Packages
Northeast - Save up to 55% at Secrets Silversands Riviera Cancun
St. Louis - Barcelo Free Kids
St. Louis- Vallarta- Winter 2010 on sale now!
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